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creativeinnovation.net.au is an initiative of the Creative Industries Innovation Centre which is part of the Australian Government's Entrepreneurs’ Infrastructure Programme, and hosted by the University of Technology, Sydney. Read more

blog. Skipping the sales budget tango

30 May 2014

There is a strange commercial dance that is performed regularly on the stage of business-to-business negotiation.

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    This provides a definitive answer to a question often posed to creative professionals: "What do you actually do for a living?" and explains why the creative industries are so influential...

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