• company spotlight. Lucelux

    Rohan Nicol is a Wagga Wagga based designer with a craft background and a new design enterprise, Lucelux, which launched in 2009. Bridging the gap between manufacturing and design in Australia, Rohan has established an alliance with local manufacturer Precision Signs and is developing a range of commercial lighting firmly…

  • company spotlight. Renewing Newcastle

    Discover the benefits of applying a bit of creative thinking to the problem of urban decay.

  • company spotlight. Walls 360

    Social media evangelist & ‘Fail whale’ designer Yiying Lu has launched a new wall art business.

  • company spotlight. Jungleboys

    Jungleboys is one of the top comedy producers in Australia with experience across multiple platforms.


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creativeinnovation.net.au is an initiative of the Creative Industries Innovation Centre which is part of the Australian Government's Entrepreneurs’ Infrastructure Programme, and hosted by the University of Technology, Sydney. Read more

blog. Skipping the sales budget tango

30 May 2014

There is a strange commercial dance that is performed regularly on the stage of business-to-business negotiation.

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    This provides a definitive answer to a question often posed to creative professionals: "What do you actually do for a living?" and explains why the creative industries are so influential...

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