Gemma van den Akker
Communications Manager - Creative Industries Innovation Centre
Web Editor - Creativeinnovation.net.au
gemma.vandenakker@uts.edu.au
Gemma van den Akker (McCarthy) is a communications specialist who works from integrated perspective. Trained as a journalist, she has written for a variety of audiences, industries and mediums, including digital and traditional communications.
Prior to joining the CIIC, Gemma delivered successful communications activities for the following organisations: Community CPS Australia (SA) FULLER Communications (SA), The Children's Society (UK) and Burson-Marsteller London (UK). While at BM London, Gemma was an account manager and copywriter for the creative team, Marsteller, which consisted of designers and developers. Here she was challenged to create global campaigns and strategic messages for clients such as Accenture Global Recruitment Marketing, Bacardi-Martini Limited and Sony Ericsson.
At the CIIC, Gemma is responsible for engaging creative industry audiences, which she achieves by managing/editing www.creativeinnnovation.net.au and marketing communications activities. She graduated with a Bachelor of Arts (Journalism) from the University of South Australia in 2002.